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Why It Matters: Planning and Mission

Why It Matters: Environments and Strategic Management

**Select a company and identify its mission statement.  Using this week’s course readings, explain whether the company has a good mission statement.  Discuss whether the company has a successful vision statement.  If so, is the vision statement a good vision according to the course materials?  Why or why not.

**Many organizations talk about how there is a need to develop a new strategy, but unfortunately do not clearly understand the difference between developing a strategy and establishing a new plan.  Using the course readings, clearly define the difference between a Strategy and a Plan.

**Differentiate between Goals and Objectives and explain how managers use these to support the organizational plan.  Give examples.

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