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Students are supposed to read the Opening Case of Chapter-3 ‘Innovation in India: The Chotukool Project’ (Page Number-43) of their e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300-500 words each.
QUESTIONS
1.What were the pros and cons of attempting to develop a refrigerator for India’s rural poor? (1 marks)
2.What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or Component Competence enhancing or competence destroying? (1 marks)
3.Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not? (1 marks)
4.Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India? (1 marks)
5.What other products might the lessons Godrej learned which chotukool apply to? (1 marks)
Sample Solution
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