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1. What pricing strategy would you advise Greyson Junggren, the founder of Elevate Hammock Company, to adopt to achieve his company’s growth goals. Clearly explain the tests that Greyson can conduct to validate the pricing strategy you are recommending.
2. What are the two distribution channels that you would recommend that Greyson focus on to achieve company’s goals? Justify your response,
3. Considering the challenges new ventures experience and your understanding of financial statements, which strategy (pricing or distribution) would be better for achieving his goal of increasing net income? Clearly explain your response.
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