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Develop an explanatory business-to-consumer facing paid social advertising plan for both Facebook and Instagram. The “client” is a fitness franchise looking to educate their trainers about paid social media advertising to obtain new customers during COVID-19. It will have three main sections (General, Facebook, Instagram) and must cover off on each bullet point:
General
• Overview of what will be accomplished
• How to monitor performance and other optimization tips
• Develop 2-3 sample audiences using demographics and interests (business marketing to consumers)
Facebook
• Differences between boosted posts and ads
• How to link a payment method
• How to select a campaign objective
• How to select your audience targeting
• How to select your ad placements on the platform(s)
Instagram
• Converting a personal profile into an Instagram Business Profile
• How to link a payment method
• How to select a campaign objective
• How to select your audience targeting
• How to select your ad placements on the platform(s)
Sample Solution
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