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Serve as the Marketing Director of one of the companies listed below. Using your knowledge of consumer behavior, how do you increase sales in the US market?
Apple
Nike
Subway
Amazon
Travelocity
Uber
Be sure to include a PowerPoint presentation along with a copy of your proposal outline.
The final should explain the following in detail:
REQUIREMENTS:
Requirement Maximum Points
Select one company from the list above. Research your company by listing their products or services. 10 Points
What motivates consumers to buy your products or services? 10 Points
Discuss social media’s role in selling your products or services. 10 Points
Review a recent ad campaign produced by your company. How did consumers react to the campaign? 10 Points
Why is studying personality important to understanding consumer behavior? Can you make any recommendations for your company? 20 Points
Review your companies mobile App. How does the App make it easier for customers to purchase products or services? 10 Points
Sample Solution
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