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Integrated Experiential Learning: Project Plan
XN Project: Project Plan
Create a roadmap that includes the following information:
Your analytic approach to answer the project requirements (what models/tools/techniques)
Milestones to measure progress
Key risks and strategies to mitigate them
Measure of success
Your presentation method and delivery of your proof of concept
Requirement: This paper Two pages, double space. Include APA citations where appropriate.
Project Goals and objectives
The Viacom Company wants to know the performance of audiences by using visualization tool. This project aims to find some patterns or trends from the customers online orders. Also, the project wants to make user portraits for future targeted advertising or recommendation. Therefore, the project may needs to solve questions as following:
What are the attributes of custom audience that result in high engagement (large clicks and low cpc)?
Whether the number of users and orders are growing steadily each year, and whether the volume of sales is changing from quarter to quarter
What kind of goods do people in different countries and regions prefer
What’s the correlation between CTR and audiences’ impressions?
Build the statistical model of predicting the cpm, cpc and ctr for them.
Data dictionary: data_dict_custom_audiences.docx
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