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Marketing Plan: Part III
Throughout this course, you have been compiling a comprehensive marketingplan using one of the product/service scenarios listed in the Unit IIassignment. (Note: You should have been using the same scenario for PartsIIII.)
This units submission should consist of the items listed below.
1. Product
a. This section of the marketing planshould include a descriptionof the products and servicesoffered to the consumer. Rememberthat this product sectionshould also identify services,warranties, and installation features.Additionally, brand, logo,and other identifying characteristicsshould be discussed inthis section as they encompass part ofthe product offering.
b.Examine whether your company has a competitive advantagerelative to its productoffering (i.e., only address theproduct here).
2.Place
a.This section of the marketing plan should explain theentire distributionchannel (see Unit VII Lesson). As areminder, this is the flow of theproduct from the manufacturer orcreator of the product/service to thefinal consumer (the entireprocessnot just the retailer at the end ofthe process). Describe aphysical facility associated with yourcompany. This can be a uniquemanufacturing or distribution center,retailer, or even amerchandising technique. The idea here isto describe what it looks liketo the consumer and the value that thisatmosphere brings to the buyingexperience.
b.Examine whether your company has a competitiveadvantage relative to its placeoffering (i.e., only address placeor distribution here).
3.Price
a.This section of the marketing plan should describe thepricing strategies used by your company.Include theoretical aspects ofpricing (see Unit VII Lesson) in your discussionhere.
b.Examine whether your company has a competitive advantagerelative to its pricing strategies (i.e.,only address pricing here).
4.Promotion
a.This section of the marketing plan should address thepromotional methods used by your company. Thisshould not only include socialmedia/Internet marketing but also traditionalmarketing and advertising used (e.g., personalselling, advertising, sales promotion,publicity).
b.Examine whether your company has a competitive advantagerelative to its promotional strategies (i.e.,only address promotion here).
Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of thesubmission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages).
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