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Write a Position Paper on a current issue related to sustainable marketing. Position papers are written to persuade the reader, by using sound research, to take your side of an issue. Many nonprofit organizations use position papers to persuade government officials on public policy. Companies also publish position papers on social/environmental issues to defend their actions and can be used to clearly express a company’s position during a publicity crisis. An example of a position paper would be if a major restaurant chain decided to eliminate the use of straws at their restaurants. The paper would use statistics and evidence of the detrimental impact straws have on marine life. APA style should be used for references.
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