Predicting Consumer Tastes with Big Data at Gap

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Analysis Questions

1. Why is Gap doing poorly in 2017?
2. Was Peck correct in firing the creative directors and replacing with a big data-driven creative process? Why? Why not?
3. What is Product 3.0? What is your understanding of how this works.
4. Does the Big data approach work for all three brands of Gap? Which brands are better served or negatively impacted by this approach? Why? Why not?
5. Should Peck allow Gap’s brands to be sold through Amazon? Why or Why not? If Gap sell through Amazon, should Amazon be a wholesaler or a third party retailer? Why or why not?

Sample Solution

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