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Research demographic data for your area (age brackets, average household income, level of education, etc.).
This data should be able to support your concept. Why would your concept be interesting to this specific
demographic? FOR THE AGE BRACKET WERE TARGETING YOUNGER CROWDS.
§ Overview of current market
· Macro-level: what challenges and opportunities do the local and regional market offer your project?
· Micro-level: What are your direct and indirect competitors and how will you ensure your success?
STARBUCKS ARE ONE OF OUR COMPETITORS.
§ Marketing plan
· Design a well-structured plan. How will your plan appeal to your desired demographic?
Sample Solution
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