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1) What is the overall retail market size ($) for pool clarifiers?
Hint: Retail Market Size = (Avg. Clarifier Spending) x (Total number of pools) x (Percentage of pool owners
using clarifiers)
2) What is the overall size ($) of this market for pool cehmical manufacturers?
Hint: Based on the margin structure in Exhbit 2, what percentage of the Retail Market Size would represent the
Manufacturer Market Size?
3) What market share of the Manufacturer Market Size would Coracle have to cpature to meet their revenue
target of $1.5M?
4) What is the annual cost savings for a pool owner if they use Coracle?
Sample Solution
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