Samsung Galaxy Marketing in the U.S. and Worldwide

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This is for an international marketing course and its material is focused on the marketing playbook which is,

5Cs (customer, company, context, collaborators, competitors) -> STP (Segmentation, Targeting, Positioning) -> 4Ps (Marketing Mix).

This should be the basis of the entire essay while comparing Samsung’s marketing of the Galaxy in the US to what it has done in other markets, pointing out key differences and similarities.

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