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Format
Length: ~3 pages. The 3 pages is for the main content only. THIS MEANS THERE SHOULD BE A MINIMUM OF ABOUT 1,700 WORDS considering the Introduction, Body of the Paper, and Conclusions. The Title page and Sources DO NOT COUNT toward the 3 pages or 1,700 total word count of content.
NOTE: On the Title page post your word count, to show you have at least 1,700 word count, from the body of the Written Assignment (do not include the Title page or Sources page). This way you won’t lose points for lacking content, as you did a word count and verified you have the 1,700 word count for the body of the paper.
Font and Spacing: single spaced, Word document, 12 point font. This is about a 1,700 word count = 3 pages of single spaced text) . Make sure to submit a .docx document in the Written Assignment> Week 3 and Week 5 links. Need to convert a Page doc to a Word.docx
Due: End of the week in which it is due (Sunday 11:59pm)
Use Third Person Writing: the words I, me, my, we, or our are not used.
Outline for content
IMPORTANT: Put subheadings in bold in your paper to divide it into sections. Here is an example of subheadings to use in your paper:
Title your paper – give it a title relevant to your topic, ‘Gamification as it is Used in Marketing’ – example title. Put in your word count for this assignment – as previously noted – by your Title. Say the word count of this paper, including only the core content, and you have not included the Title page or Sources in this word count.
Introduction – describe in this section the topic/key areas being covered.
Background (optional, if you have this in your paper) – ‘The evolution of Gamification’ (example of the subheading for this section)
Subheading(s) specific to your key points – provide subheading titles specific to your key points that you are going to discuss, such as these three subheadings: ‘Defining Gamification,’ ‘The Elements of Gamification’, and finally ‘McDonald’s: The Original Gamifaction.’
Conclusion
Sources – provide links to your sources used
Optional Content – Highlight a specific sentence that is referring to some source or some video content and insert a link, giving the reader ‘click’ access to the video or to the source you are referring to.
Introduction: say what you are going to cover in your paper, say what is the main idea/topic or main purpose of your paper and the key issues or points you are going to discuss regarding this topic. This is the organizing principal for your paper, make sure it is clear and specific (not too broad that you could not cover the topic). This is where you capture the interest of the reader. (.25 page)
Optional background or more explanation of main topic, if necessary: more explanation of the topic, some general areas that are included in the topic, background of the problem or situation being faced. Be very short here – do not give a lot of backstory. Focus on the ‘now’ and going forward. Do not give an analysis of a history of a brand, for example. (.25 page)
Body / Key Points: Discuss each of your key points. Make sure to have a topic sentence for each point – stating clearly what is your key point. Then make sure to give some discussion, analysis (depth of content), examples, evidence, or facts that clarifies and brings out your key points. The Body is the core of your paper. (~2.5 pages)
Conclusion: your assessment of this topic, the impact of this issue on the marketing function, the product, brand, and/or the consumer, where things may be going in the future, for example. (.25-.5 pages)
Sources: list at least 3 sources of information, do not cite Wikipedia as a source, do not use political/think tank sources, you need at least 2 sources that are neutral/3rd party sources that do not have a stake in any brand you are discussing (source listing can be in addition to the 3 page total). Make sure you provide a link to the source and give the date for the source material. Make sure your sources are current (about no more than 1-3 year old, in possible).
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