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Students will create a partial Social Media Marketing Plan using Chapter 15, the Appendix, and all previous chapters as a guide. Students will create a written report with graphics, where appropriate, that is research-based, examining a Fortune 750 company of their choice. Research must be documented using APA format. Students will create a written report using the following Table of Contents: Executive Summary, Brief Overview, Social Media Presence, Competitive Analysis, Goals, Strategies, Target Market, Tools, and Implementation. Under the Implementation section, the student must provide 5 Platform-Specific Tactics and Tools. Students will not provide Content Development, nor Assignments as part of the Implementation section. Students will not provide research on Monitoring, Tuning, Budget, or Return on Investment. Instead, students will include a 500-word essay at the conclusion of the Social Media Marketing Plan giving deep analysis, insight, and a point of view of the company’s Social Media Marketing efforts. The essay portion must be written in a professional tone. Do NOT use “I”. The assignment has a total of 10 sections + a Work Cited page, with the Implementation section having 5 Platform-Specific Tactics and Tools. It is VERY important that you read Chapter 15 AND the Appendix. Look to the Appendix as a guide for how long your sections should be. You MUST include a Works Cited page which MUST include at least 10 references. You must use APA format when building your Works Cited page. Remember, this is 20% of your overall grade.
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