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Some publicly traded companies have made embarrassing marketing missteps in recent years and have had to pull advertising or apologize publicly for the errors in marketing, Tweets, Facebook postings, and so forth. Write an essay about how you would aim to prevent these errors. Cite specific examples of the errors and state whether you think the action the company took was effective to restore the corporate reputation. You must provide at least two separate marketing errors. Multiple errors in one advertisement/marketing campaign count only as one marketing error.
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