Tate’s Digital Transformation – Assessing the Current Campaign

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A​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ssess Current Campaign: Evaluate the pros and cons of the current marketing campaign by doing the following: A. Examine elements and digital assets of the current campaign. B. Compare the current campaign and the company goals for alignment. Describe how each is aligned or not aligned. C. Identify possible gaps (missed opportunities) in the current campaign. D.​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ Estimate risks in current campaign (e.g., celebrity endorsements, mixed messages).

Sample Solution

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