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In this paper you will be analyzing the apologia of an individual or organization. Apologia is how a rhetor responds to accusations of wrongdoing. Some potential
topics have been posted on BlackBoard. You may analyze a single statement of apologia, such as a press conference or press release. Or, you may analyze a series of
apologia texts.
Before you Write
The first step is to identify the apologia strategies within the rhetoric. To accomplish this, you should complete an apologia descriptive analysis outline. This can
be found on BlackBoard, under outlines. After completing this outline, you should begin your contextual research. Some questions to consider while conducting
contextual research include:
What was the act of wrongdoing?
What were the key issues surrounding the wrongdoing?
Who made the accusations?
What was the public’s opinion on the key issues?
Who were the important target audiences, and what were their opinions on the key issues?
oWhat segments of the public would have been offended by the wrongdoing?
Was the wrongdoing consistent with the rhetor’s biography, or did it violate her/his existing narrative?
Did the wrongdoing conflict with longstanding societal values?
Anything else that would have helped or hurt the rhetor.
After completing the contextual research, determine what were the rhetor’s barriers and advantages. Then consider how the apologia strategies addressed the barriers
and/or maximized the advantages.
Overview of the Paper
Introduction: Here you should explain the context in which the apologia emerged. Some of the issues you should address in this section include:
Who is the rhetor?
What was the perceived wrongdoing?
Was this her/his first response to the perceived wrongdoing?
oIf not, you might briefly explain her/his previous attempts at apologia.
Who were the target audiences? That is, who did the rhetor need to convince (e.g., consumers, voters, moviegoers, television viewers, etc.)?
What contextual barriers did the rhetor face?
Sample Solution
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