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Part 2: In Part 1 of the assessment, the focus was on the front-end of the entrepreneurial
process. You chose your Problem Space, conducted Empathy field research and then went on to
Define your POV/problem statement and HMW question. In Part 2, you will continue onto the
latter stages of the entrepreneurial process i.e. Ideate, Prototype and Test (Week 5-7 content)
You are expected to present your insights via a 5-slide pack (plus title slide and appendices)
depicting how you applied the entrepreneurial process in this phase, and arrived at your
innovative business concept. Convey your content in the form of ‘infographics’ i.e. graphic
visual representation of information on each slide. This is a contemporary way of presenting
information in concise and visually-appealing manner – a tool that is increasingly used by realworld professionals to convey key ideas to time-poor people.
Infographics are essentially a combination of information (content) and graphic (images). A
good infographic gives equal importance to both these elements. In other words, infographics
are not just images; they have a lot of content presented in an eye-catching and easily
digestible manner.
There are plenty of online tools available today (many of them are free to access and use) to
develop compelling infographics. Here is a link that sums up the main ones:
http://www.hongkiat.com/blog/infographic-tools/. Or simply browsing “infographic” in Google
Images will produce plenty of examples of infographics that you can browse through for ideas.
You can try your hand at using an online software tool to prepare your slide deck for this
assessment, but you DO NOT necessarily have to. Browsing through these is, however, useful to
get ideas on different types of infographics, which you can then use to develop your own
designs. Remember your main aim is to present information not as bullet points in traditional
power point slides, but along with meaningful images and graphics that make the information
easy to digest.
The ‘infographics’ on the slide deck should cover the following:
§ Slide 1: Present your innovative solution in a nutshell.
Depict in a clear and concise manner the problem/opportunity, unmet user need, and
value proposition backing your innovation.
This is essentially a snapshot of your Problem Space, key user needs derived from
Empathy/Define phases and value proposition underpinning your innovative concept
that emerged from the Ideate phase.
§ Slide 2: Present your innovative solution and how it fills the unmet market need.
What is its unique value proposition? How does it create value for users and
stakeholders?
Here you will zoom into your concept/solution, and how it will fulfil the identified user
needs.
NOTE: You can improve/refine the user needs from what you presented in Portfolio Part
One assignment. For example, based on the feedback on Part One, you may choose to
add or amend.
§ Slide 3: Present how your value proposition was co-created with potential users. How
did you test the assumptions underpinning your innovative solution with users? How
did you refine your innovation based on their feedback?
Here you will convey how you applied the tools of Assumption Testing and Customer co-creation to test your prototype, and improved the concept based on user feedback (Test
phase)
§ Slide 4: Present how your solution will be implemented. What makes your solution feasible and viable?
Address questions such as: How does your concept (product/service) work? Through
what channels will it be delivered to your users? How much is it priced at? Who is your target market?
Sample Solution
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