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Provide a thoughtful 250+ total word response to the following questions (you will need to answer all parts of this question) by clicking REPLY below. Please
separate your answers to clearly differentiate your answers to each question below. It makes it easier to see your specific response to each part.
DQ1 – TSC-Ya!
Read through Case #3 (Tractor Supply Company Targets the Part-Time Rancher) on pages 486-487 in your text (or you can go directly to Case #3 in your e-text
book – just look in the table of contents) and answer the following questions:
What is Tractor Supply Company’s growth strategy? Why did you answer that way?
Why and how has TSC’s target customer changed over time?
How does TSC’s retail mix provide the benefits sought by its target market?
How vulnerable is TSC to competition? Why is this the case?
Why does TSC place so much emphasis on training employees?
Sample Solution
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